For the first time in Australia, Commonwealth Bank customers could use their compatible Android or iPhones to tap and pay for goods at any paypass terminals. 

As part of a fully integrated campaign, digital was at the heart of the campaign. We created a bespoke fully responsive website that would revolutionise the way the bank could campaign new products moving forward. We also created an experiential piece where the public could learn to dance with the pros, then watch themselves back again in a video clip sent to their email. Digital outdoor, mobile, and video animation also supported the largest campaign of the year. 

Results
Acquired new Everyday Account customers, 13.3% uplift versus 8.5% target.

Migrate existing customers to the new CommBank app, 2.63 Million versus 1.25 Million target.

Use Tap & Pay, 51,000 versus 15,000 target.