Richard Smith

Richard Smith

I’m a senior product and design leader with 15+ years of experience shaping and scaling experience design across digital platforms, brands, and customer ecosystems. I’ve led small and large design teams, built and scaled enterprise design systems, and launched experiences used by millions - spanning banking, health, media, retail, and government sectors. My background bridges product, design, and strategy, and I’m passionate about building inclusive, high-performing teams that are values-driven and deliver real value to both customers and businesses. I believe great design is systems-aware, outcome-driven, and human at its core.

Major product and client experience

Financial services: CommBank, Westpac, St.George, AMEX, ING, CommSec, AMP.
IT & Telecommunications: Google, Telstra, Optus
Government: Federal Government, NSW Government, Public Service Commission, Department of Health, NSW TrainLink.
Media: Fairfax Media, Nine, Southern Cross Austereo
Automotive: Audi, Lexus, Toyota
Services: Qantas, Bupa, David Jones, Weight Watchers, IAG, Dell
Loyalty programs: Qantas Frequent Flyer, EB Games
FMCG: McDonalds, Lion Nathan, ALDI, Nestle, Diageo, Bayer

Awards

AIMIA Winner
Best use of Smartphone or Tablet
Radio App. The easiest way ever to listen to Australian Radio on your smartphone and Apple Watch
Swipe. Discover. Listen

2 x CANNES FINALIST
'Where's my wallet' - Commonwealth Bank
www.wheresmywallet.com.au
Categories - Product Launch + Promotion and Activation

Webby Award - CommBank 'Where's my wallet'
Financial Services and Insurance

Webby Honoree - CommBank 'Where's my wallet'
Best Visual Design

Webby Award - Honoree
CommBank - Working Capital: 'See More inside'
Best use of Data Driven Media

2 x FWAs - CommBank 'Where's my wallet'
Site of the day - Jan 4, 2015.
Mobile site of the day - Jan 4, 2015.

AdNews - Best use of Data
CommBank - Working Capital: 'See More inside'

AWARD Finalist
CommBank - Working Capital: 'See More inside'

GOLD ADMA/AC&E
CommBank ‘See More Inside’ Data Visualisation

Highly Commended
CommBank - Data Driven Mail 

IAB Winner
CommBank - Where's my wallet?

ADMA Finalist
Mobile Marketing - Google Play Entertainment Stop-over
Out of home - Google Entertainment Stop-over
Integrated Design - CommBank - You Can Tap

AGDA Finalist
Design Effectiveness - CommBank Can-You Can Tap
Digital Design - CommBank- ‘See More Inside’

ADMA Finalists
CommBank - Can Tap
CommBank - Working Capital; Data Driven Mail and Data Visualisation
Google Play - Ent Stopovers; Mobile, OOH.

Silver ADMA - 'Pay with Points'
Finalist @Effies
Commonwealth Bank

Bronze ADMA - 'Pay with Points'
Finalist @Effies
Commonwealth Bank

Bronze ADMA - 'Ready for anything'
Commonwealth Bank


Silver ADMA
Bronze ADMA
Do you have an ALDI brain? 
Website

Silver & Bronze ADMA
Weight Watchers - 'Approved by life' 
Design



Richard Smith
Mobile: 0402 617 910
Email: richsmith77@gmail.com