Problem
How do you convince CFOs and CEOs of large corporates to switch to CommBank for their banking needs when they're time poor and fiercely protected by gate-keepers like Executive Assistants. In the case of working capital, they also believe they already have all the advice they need about how to improve their bottom line, and they have other priorities. 

Approach
Using CommBank’s data, (some of the best customer and business data in the country) CommBank carefully chose a list of ‘new to bank’ prospects across key industries – Retail, Property and Not-for-Profit. We then reviewed industry data for each prospect, as well as how best to showcase CommBank’s analytical tools and innovative products to reveal efficiencies for each individual company.

Solution
We created a bespoke iPad app was created and sent to each prospect in the form of their very own iPad Mini.  The recipient was first greeted with a personalised welcome letter and video. Data unique to their business was then shown as a way of how CommBank could help their bottom line with some simple changes. We used Data visualisation to bring the data to life highlighting areas of potential growth, quantifying the results, and outlining how CommBank’s technology and expertise could make this a reality. 

Effectiveness
In 12 months, 50% of appointments had already been made from 21 iPads. Incredibly, this busy C-suite had also engaged with their iPad for an average of 145 minutes, exceeding all targets.

Awards
Best Use of Data-Driven Media - Webby Awards - Official Honoree - 
Best use of Data - Winner - AdNews

ADMA (AC&E) Gold and Silver,
Data Visualisation, Highly Commended

Design Effectiveness - AGDA - Finalist