Role: Executive Design Director at M&C Saatchi

To show CommBank’s Cardless Cash technology we took the largest panoramic shot of Sydney ever taken (125 Gigapixel) and we hid 100 wallets through the city’s nooks and crannies.

In an interactive game users zoom in and out, panning around the city searching for one of the 10 daily wallets. If they find one, they score a $200 prize. And to claim their prize, they have to go to a physical CommBank ATM to withdraw their cash prize - experiencing the product in real life.

Effectiveness
During the 10 days of gameplay “Where’s my wallet?” received 43,000 unique visitors, with an average of 12 minutes spent on the site, while winners took on average 64 minutes to find a wallet; on the 9th day, the average was 133 minutes! It also increased daily visits to the CommBank Cardless Cash page by 117% while the number of app downloads increased by 15%.

Business results
The game generated the highest level of positive social media engagement that CommBank has received. And in the first few months, the campaign resulted in more than 420,000 Cardless Cash transactions - more than $40 million withdrawn without a card.

Technology used
Built using HTML5, WebGL and CSS3; users on any platform could search every nook and cranny.

www.wheresmywallet.com.au

Awards: 
Cannes Lions
FINALIST - Mobile Websites, Services
FINALIST - Promo & Activation, Product Launch

WEBBY Awards
WINNER - Advertising Websites Financial Services & Insurance
HONOREE - Websites, Best Visual Design - Function

Spikes Asia
FINALIST – Branded Content, Original Games
FINALIST – Digital, Microsites
FINALIST – Mobile, Websites
FINALIST – Mobile, Products
FINALIST – Promo & Activation, Use of competition and promotional games
FINALIST – Promo & Activation, Financial Services

AWARD Awards
FINALIST - Branded Entertainment & Content - Gaming

AC&E / ADMA Awards
WINNER – Customer Acquisition Campaign
FINALIST – Digital, Websites and Microsites
FINALIST – Mobile Marketing

The FWA
Site of The Day - 4 January, 2015
Mobile of The Day - 4 January, 2015

IAB - Creative Showcase
WINNER - 9.2 (Aug/Sep 14) 

Featured
Contagious I/O
Directory 33 (Dec 14) - Online & Digital campaign
Bestadsontv - Best Interactive