Problem:
With a national re-brand and radio station consolidation strategy less than 4 months away we needed to re-design and re-engineering our digital platforms for launch. With 10 major metro brands and 57 smaller regional stations to consider, we needed a design system that catered to the different content strategies for each brand. The business was also looking for cost efficiencies so we were requird to re-architect and migrating thousands of pieces of content onto a new CMS platform, Umbraco.

Approach
We conducted workshops with key stakeholders and collaborators across the country to understand requirements, gain alignment and explore opportunities. We also used existing data sets, behavioural patterns plus quantitative research to help segment and understand the wide-ranging needs of our listeners across Australia. From there we drew up IA and wireframes.

Solution
Shifting mindsets from being simply a radio station to a content media brand was challenging, however we were able to design a content platform that delivered for both our listeners and the business.

Results
Ad viewability from 34% to 73% - (41% above industry benchmark)
Average session time increase - Mobile 1min 01 to 2min 34
Desktop increase - 1min 39 to 24mins 29 
Catch- up consumption increased +122%
4.5 star rating in the App store
(key rivals at 2star and 1 star)
(Figures are post-launch 3mths Dec-Mar '17)