Problem

SCA's radio player app had multiple legacy issues. It was built on an old framework, it didn’t showcase the stations’ number one asset - the radio DJs and if you’re paying Rove MacManus a couple of million bucks a year you want to show him off to Australia, right?
It also lacked the ability for listeners to check back and listen to highlights via an on-demand podcast catch-up service. There were also commercial and business opportunities in programmatic advertising revenue and cross-sell of products such as newsletter and VIP signups to consider.

The task was to re-define the listening experience, from the ground up.

Workshops

We gathered multiple stakeholders from across the business to run a series of workshops. From Content producers, Commercial, Technology and Product teams we were able to gain alignment and agree on strategic goals of the project.

User research

With over a million people on our VIP database, we were able to access a cross-section of users groups to conduct preliminary research. We were also able to run a good mixture of Qualitative and Quantitative research.
Rapid prototypes and low-fi wires were made which enabled us to test and iterate quickly.

Solution

We created a multi-brand design system to enable scaling the solution across all 64 radio stations in the Hit and Triple M product portfolio.

We designed and built a compelling, world-class listening experience that also had multiple innovations using smart speakers, CarPlay and programmatic ads. We gave our listeners:

The ability to live stream any Hit or Triple M radio stations across the country
To catch-up with their favourite shows on-demand or download for later with just a tap
Discover what tracks were playing live and what had been played recently in live playlists
Browse the complete station schedule
Subscribe to their favourite shows so they would never miss a moment
Listen whilst they drive with CarPlay.

View the Hit App
View the Triple M App

Sonos App

iPad App