Idea:
- "Live the Good Life" A campaign idea to position Lilydale in the heart of every kitchen.
Solution:
A mobile app designed as part of an integrated campaign to offer recipes, dietary calculators and many useful ways to put chicken at the heart of every meal.
What's at home - simple select what ingredients are left in your fridge and the engine produces a number of meal options from those ingredients.
Food for fuel - tapping into the nutritional element of cooking, using a few simple questions, Lilydale were able to suggest healthy food options.
Seasonal foods - Using drop-downs, sliders and input fields, our database of chicken inspired recipes enabled customers to get the best from Lilydale.