Concepts for Etihad to show how they could really own a territory - sleep. Every airline can compete for service, quality, food, entertainment. But an area that consumers want is comfort. How do you get the best flight and the best sleep? Well these ideas were to show how this was possible.

From sleep analysis to top tips from the Etihad sleepLAB program scientists and doctors. We were proposing that Etihad wearable tech would be a differentiator for the brand.