David Jones wanted to launch their Platinum Credit Card by showing the consumers the many benefits of having the card. Consumer research proved that the target audience was wide and that they looked for a credit card for many reasons. So we created three different concepts that spoke to these benefits. 


Mood of Platinum
It’s about wanting to get the new card and be that V.I.P. with all the benefits that come with it.

Reward Points
Showing the user where they can travel to with the points
enables people to understand that this is a great deal.

Earn Rate
4 points is a great deal and we want people to know about it and see how quickly the points can add up.

Dynamic Clearance Sale banners

Wouldn't it be great if depending on what was or wasn't selling in store, you could push a particular offer to someone? 

Well we created a dymanic smart banner that DJs could update themselves by simply changing a couple of data fields such as category, sale percentage and copy.