Can Part 2.
Steve Clisby was chosen as the face of Commonwealth Bank's latest campaign because he embodied the Can philosophy. At 67, Steve went on to become a finalist in the 2013 series of The Voice, and now continues to perform as a successful live artist across the country, proving that his perseverance has paid off.
A fully integrated campaign that was Commonwealth Bank's biggest campaign of the year. The website featured behind the scenes footage and the lyrics for the track that he wrote - 'Three little letters'
The track made it into the Top 80 most downloaded tracks on iTunes (pretty good for an ad).