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Richard Smith

  • Portfolio
  • Workshops & Presentations
  • Bio & Awards

When you believe you CAN

Can Part 2.
Steve Clisby was chosen as the face of Commonwealth Bank's latest campaign because he embodied the Can philosophy. At 67, Steve went on to become a finalist in the 2013 series of The Voice, and now continues to perform as a successful live artist across the country, proving that his perseverance has paid off.

A fully integrated campaign that was Commonwealth Bank's biggest campaign of the year. The website featured behind the scenes footage and the lyrics for the track that he wrote - 'Three little letters' 

The track made it into the Top 80 most downloaded tracks on iTunes (pretty good for an ad). 

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