Designing a new homepage experience that meets audience, business and editorial goals.
Purpose Statement
To communicate the authority and the values of the mastheads, while showcasing the important, interesting or enduring journalism our audiences seek, so that we can engage, satisfy and upsell our most loyal customers (homepage landers) and drive commercial revenue.
Kick-off workshop
A series of workshops with multiple stakeholders from Editorial, Product, Commercial, Strategy, Data, Tech to help gather requirements and define the project.
Product & Strategy - Current audience problems from ongoing research and outlining product vision, strategy and goals.
Editorial - Playback outcomes from recent conversations with others in editorial.
Commercial - Current homepage performance and commercial requirements.
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